Excala Marketing

Excala LLC Privacy Policy

Last updated: August 30, 2025

At Excala LLC, we value and respect the privacy of our users, customers, and visitors. This Privacy Policy describes how we collect, use, store, and protect the personal data you provide to us through our website https://excalamarketing.com (hereinafter, the “Website”).

  1. IDENTITY OF THE CONTROLLER

Company name: Excala LLC

Registration: Florida Limited Liability Company

Legal address: 450 NW 97 PL Miami Florida 33172, United States

Contact email: hola@excalamarketing.com

Activity: Marketing, advertising, consulting, and software services.

  1. PERSONAL DATA WE COLLECT

We may collect the following data:

Basic identification: first name, last name, email address, phone number.

Billing data: full address, company, tax number.

Technical data: IP address, browser, operating system, cookies, and similar.

Interaction data: information provided in forms, surveys, downloads, advertising campaigns, or online event registrations.

Note: We do not collect special categories of sensitive data (health, ideology, religion, etc.).

  1. PURPOSE OF PROCESSING

We use personal data to:

Manage requests for information and contact.

Provide contracted services (marketing, consulting, digital content).

Send commercial communications, newsletters, promotions, and updates (with prior consent).

Comply with legal, tax, or contractual obligations.

Improve the browsing experience and security of the website.

  1. LEGAL BASIS FOR PROCESSING

User consent (e.g., newsletter subscription, forms).

Execution of a contract (when the customer contracts services with Excala LLC).

Compliance with legal obligations (accounting, billing, requirements from authorities).

Excala LLC’s legitimate interest in improving services, ensuring security, and preventing fraud.

  1. DATA RETENTION

Personal data will only be retained for as long as necessary to fulfill the purpose for which it was collected.

In subscription lists, inactive records will be deleted periodically.

In compliance with the law, certain data may be kept blocked to meet fiscal or regulatory responsibilities.

  1. USER RIGHTS

In accordance with the GDPR (EU), the CCPA (California, USA), and applicable Venezuelan law, you may exercise the following rights:

Access to your data.

Rectification of incorrect data.

Deletion (“right to be forgotten”).

Limitation of processing.

Opposition to processing.

Data portability.

To exercise these rights, you can write to: hola@excalamarketing.com

  1. INTERNATIONAL TRANSFERS

Due to the location of servers and providers (hosting, email marketing, cloud services), your data may be processed in countries outside the US or the EU.

In such cases, appropriate safeguards (EU standard contractual clauses or privacy agreements) are adopted to protect your information.

  1. SECURITY MEASURES

Excala LLC implements reasonable technical and organizational measures to protect your data from unauthorized access, loss, alteration, or improper disclosure, including SSL encryption and access controls.

  1. THIRD-PARTY PROVIDERS AND SERVICES

We use external providers who act as data processors:

Hosting: BananaHosting (according to current contract).

Web platform: WordPress.org.

Newsletter management: Go High Level.

Advertising and analytics: Meta (Facebook, Instagram Ads), Google Analytics.

All of them comply with confidentiality and privacy commitments.

  1. COOKIES AND TRACKING TECHNOLOGIES

The Website uses its own and third-party cookies to improve the user experience and for statistical purposes.

You can configure or reject cookies at any time in your browser.

  1. EXTERNAL LINKS

This Website may contain links to third-party sites. Excala LLC is not responsible for the privacy practices of such sites. It is recommended that you review their policies before providing personal data.

  1. MINORS

Our services are not intended for minors under the age of 18. We do not intentionally collect data from minors. If a parent/guardian discovers that a minor has provided data, they should notify us so that we can delete it immediately.

  1. CHANGES TO THIS POLICY

Excala LLC may update this Privacy Policy at any time. Changes will be posted on this Website and, when required by law, users will be notified.

  1. CONTACT

If you have any questions about this Policy or the processing of your personal data, you can write to us at:

hola@excalamarketing.com